Pros
* Beautiful look with brass hardware, leather accents, and color-coordinated paracord - a coworker here in the Cities recognized it immediately as a Frost River pack -- it's unmistakably *that pack*
* Size ideal for a Jay Cooke's hike worth of activities (it's a "half-day" pack, and I can just fit a Dell 14" laptop in it)
* Multiple storage pockets and attachment points - I can fit a 32 oz HydroFlask in the paracord pocket (see pic)
Opportunities
* I'm bigger around the chest (44") and would value an adjustable strap for when the pack starts to fill up, or to fit the pack over layers. I would pay more for this.
* I'd love a true hand grab loop for when I'm just toting it around not on my shoulder (it has a small loop that's useless for this purpose)
* This pack would look awesome in black and probably also vibe even more with the EDC crowd