im a petite woman, and wanted something durable for a daily bag that could go with me wherever, to do whatever, without being a giant pack. (though i do have an isle royale, thats for the bigger trips!). It carries my phone, wallet, keys, a couple water bottles, journal, book, and a few other random things. It holds more than it appears, and doesnt look bulky on your back when emptied since its just canvas without a frame. I like how theres no zipper to fuss with, and the overall quality of the bag is awesome/indestructible as usual with frost river. Its also a great companion on random rural bike rides!